Our strategy

We aim to be the forerunner in the vehicle life cycle enhancement within the Nordic and Baltic. We consider the value generated during the whole vehicle life cycle and are focused on what we regard as the most attractive sector – the aftermarket. 

Our strategy is formed on the solid basis of three key elements, which together form a platform for accelerated, profitable growth:

1. Organic growth

We aim to continue growing at an average pace exceeding the market growth, which is supported by targeted synergies, e.g. cross-sales between the existing and acquired entities.

Organic growth potential stems from e.g. expansion to new product categories and new customer acquisition. Our companies have excellent customer and supplier relationships, which enables the rapid deployment of carefully selected product categories. Additional organic growth comes from introduction of existing product categories across the group’s companies, in response to customer demand or active selling.

2. Acquisition driven growth

We strive to continue targeted acquisitions and aim to be an active player in the consolidation of the Nordic and Baltic vehicle aftermarket sector.

We continuously analyse potential acquisition targets. A prime candidate is a company with high value creation capability and that would be a good strategic fit for us. The current primary acquisition focus are wholesalers or equipment or service providers. We have identified a few larger potential targets and many smaller potential targets, whereof a handful are prioritised.

3. Further margin potential

We aim to create customer value through our comprehensive product range, digital platform and superior customer service.

We plan to capitalise on the growing addressable market, with approximately 19 million passenger cars and commercial vehicles already on the road in the Nordic and Baltic countries.

Relais Group Plc
Mannerheimintie 105
00280 Helsinki